Organic Research

Do you want to reach the top of the SERP?

Start with learning what works best for your competitors.

Examples:
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Discover your competitors’ best keywords

  • Explore your rivals' keyword rankings on desktop and mobile
  • View their landing pages displayed in the SERPs for a given keyword
  • See how much traffic a search term is bringing organically

Identify the topics that bring them the most organic traffic

  • Get a snapshot of the key topics driving non-branded organic traffic to your competitors’ domains.
  • Uncover content gaps and build keyword lists for content briefs.
  • Prepare client pitches with actionable content opportunities.

Find new organic competitors

  • Keep close tabs on the dynamic organic competitive landscape
  • Get a visual representation of where your site stands amongst other organic search players
  • See a list of domains you are battling against for the top positions in Google and Bing

Observe a domain’s position changes

  • Find out where your rivals’ keyword rankings are changing in organic results and SERP features
  • Identify keywords and URLs that have gained or lost traffic
  • Understand where your own tactics are winning and if there's room for improvement

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